A few weeks ago, a now-wildly popular comment was left on the Facebook page of Bodyform, the British feminine hygiene arm of Swedish consumer goods company SCA, accusing the company of false advertisement. Richard Neill left the comment (pictured below).

Neill’s totally sarcastic post has been liked over 80,000 times in just over a week, prompting Bodyform to release an equally hilarious tongue-in-cheek apology (in the video below) for its years of fabrications.

“I think it’s time we came clean,” says “CEO” Caroline Williams. “We lied to you Richard, and I want to say sorry. Sorry.”

This whole thing is hilarious! Enjoy.